PR Strategy in 3 Days

Description

This fast-paced workshop helps you build a complete PR strategy tailored to your project’s needs. In just three days, you’ll develop clear goals, key messages, select media channels, and create a content and outreach plan.

Course Content:

• Goal Setting: Defining clear, measurable PR objectives.

• Audience Segmentation: Identifying and understanding target groups.

• Messaging: Crafting compelling key messages aligned with brand values.

• Media Selection: Choosing the right channels and contacts for outreach.

• Content Calendar: Planning timely communication and events.

• Implementation Plan: Creating a 90-day action plan with priorities and deadlines.

Learning Outcomes:

• Ability to create a structured and actionable PR strategy.

• Skills in audience targeting and message development.

• Competence in media planning and content scheduling.

• Confidence to execute and monitor PR campaigns.