Description
This fast-paced workshop helps you build a complete PR strategy tailored to your project’s needs. In just three days, you’ll develop clear goals, key messages, select media channels, and create a content and outreach plan.
Course Content:
-
Goal Setting: Defining clear, measurable PR objectives.
-
Audience Segmentation: Identifying and understanding target groups.
-
Messaging: Crafting compelling key messages aligned with brand values.
-
Media Selection: Choosing the right channels and contacts for outreach.
-
Content Calendar: Planning timely communication and events.
-
Implementation Plan: Creating a 90-day action plan with priorities and deadlines.
Learning Outcomes:
-
Ability to create a structured and actionable PR strategy.
-
Skills in audience targeting and message development.
-
Competence in media planning and content scheduling.
-
Confidence to execute and monitor PR campaigns.
Reviews
There are no reviews yet.